When I was 11 years old, I hated the color pink. In fact, I went as far as creating a mini-vlog (before vlogs were even a thing) and I ranted about the atrocious salmon hue. Ironically, I did the whole thing in a pink sweater, which my grandmother had knitted for me. I’m not sure if that was a genius, tongue-in-cheek move as a kid, or if I didn’t realize how bizarre it would make the whole thing, but I digress.
I hated the color. I feel like 20 years is enough time lapsed for me to definitely call these my MAJ awkward years. Pre-braces, awful hair, chubs all over, and carrying the *ahem* “class” of any opinionated 11-year-old girl before the world shakes her up a bit. Don’t believe me? Everyone, I’d like to introduce you to me, 20 years ago:
I’ve seen a few people up-in-arms about the latest pink, girl-focused Lego fad. If you had asked me 20 years ago, I would’ve shouted right along with them. The absurdity. The stomach-churning. OH THE HUMANITY. Little girls can play with things that aren’t colored pink and purple, AMIRITE? Stop marketing to us ladies as if we’re all rolling around in vaults of glitter glue and princess dresses.
But then I had a daughter. And not just a girl, but a GIRLY girl. Ask anyone who knows me well, they’ll tell you I don’t know how to do girly-girl. I mean, I can. I get it to some extent. But I’ve never been classified this way. I’m the girl that girlfriends call to help them de-bling their wardrobe. So I can tell you with all confidence, my little girl came into the world this way. She loves pink. And purple. And tutus. And sparkles and ruffles and flowers and dresses and it never stops. I encourage her to love everything, but she is drawn to that stuff. I can pick out 25 outfits and she wants the ones that sparkle, shine, glimmer and reflect the rosy colors. I don’t know why, but it’s her and it’s her through and through.
So when Lego started marketing a line of their product to little girls, I didn’t get angry. I wasn’t offended that the itty bitty pieces were pink and purple, and that the characters are selling ice cream and playing with puppies. I didn’t feel like they were implying little girls need to be treated differently than little boys. Honestly? I was relieved. What was once detestable to my little spark of sunshine was now accessible. This company saw a niche for my little girl.
My girl who loves dreaming, creating and building. Who loves math, science and the great outdoors. The girl who will slip on pink leggings, a sparkle sweatshirt and purple boots and will then go pounce in the deepest mud puddle she can find. She who turns up her nose at blue and red Duplos, and wouldn’t touch the solid wood building blocks is suddenly an obsessed Lego fan. She is building, creating, dreaming, all in pink and purple.
So can girls build with blue and orange blocks? Absolutely! But is pink and purple that awful? *Deep breath* No. Not from this mom’s point of view. And I’d even take my 11 year old self to the table for this one.